Really, Can Africa compete?

Really, Can Africa compete?

Is satellite TV killing African football? When satellite television started broadcasting the top leagues of Europe around the world in the mid-1990s, football lovers in Africa must have been unsure whether to laugh or cry.
 

Accra's stadium is empty, while football fans watch English games on TV

 

On the one hand, they could suddenly watch some of the best club football on the planet - simply by turning on the TV.

At the same time, the realisation must have dawned that the local league they had been watching for years was a sub-standard product to the one found in countries like England, Spain and Italy.

It wasn't always thus though - for African club football's heyday came in the 1970s and 1980s when vast crowds, sometimes 100,000 strong, regularly flocked to league games and the leading pan-African club competitions.

By the 1990s, however, the state of Africa's leagues had become a major worry.

The exodus of players to Europe, which today is a flood, was beginning to become significant, meaning local fans were denied the chance to watch the best talents as they left for greener pastures, while many leagues were also blighted by poor organisation, corruption, chronic infrastructure, low crowds and sometimes a combination of all four.

           The best African players now play in Europe

European football was most welcome when it arrived, as fans feasted upon the chance to watch legendary clubs like Real Madrid, AC Milan and Manchester United on a regular basis, but the impact on the diminishing local leagues - North Africa aside - has been less well received.

Empty seats

"The advent of satellite TV has certainly taken away the feel people had for the local league - more so when you have the likes of Lionel Messi at your fingertips," Ghanaian football commentator Karl Tufuoh told BBC Sport. "It's clear local attendance has been massively affected."

Tufuoh was speaking at the Accra Sports Stadium, whose 40,000 red, yellow and green seats were more or less all visible for a league clash between top clubs Liberty Professionals and Asante Kotoko on a recent Sunday.

A few miles down the road, the bar at the Alisa Hotel was overflowing with fans who had come to watch two crunch English Premier League (EPL) clashes.

"Maybe if we had no option, we would have to follow our local league," said one customer, Kojo. "But if you find something better than the local league, you would watch the better one."

The situation in Ghana is far from unique - it is played out in countless African cities every weekend.

In fact, the attendances became so insignificant in many African leagues that they have been scheduling domestic kick-offs to avoid the big European matches.

However, there has been a recent reversal in the declining attendances as a previously-unseen factor has entered the market: Satellite television that now broadcasts some of Africa's leagues.

In 2006, South African broadcaster Supersport started to air matches from both its own league and Nigeria's on the DSTV network, which is broadcast across the continent for those who can afford it.

Seven years on, SuperSport also owns the rights to games in Kenya, Zambia, Uganda, Ghana, Angola and Tanzania.
Crowds up in Kenya
While the beneficial impact on some leagues has been questionable, such as in Zambia and Nigeria, one of the stand-out successes has been in Kenya.

Prior to SuperSport's involvement, the domestic league was riddled by infighting, poor crowds, poor marketing and a chaotic fixture list.

       Can African fans be persuaded to watch more local football?

The situation is now wholly different, with improved organisation added to the TV money that enables clubs to pay their players both well and regularly, making the league not only more attractive to fans but foreign players too.

"The first season we covered the KPL, you were getting a few hundred people for normal games and a few thousand for the big games," says Gary Rathbone, former head of Africa for SuperSport.

"Last year, crowds were in their thousands for normal games and 25,000 for the big games. Another massive change was that the league sponsorship had increased from zero to something quite substantial."

The success of SuperSport's KPL coverage - which has included the creation of a studio, a weekly magazine programme and the coverage of over 100 live games - has been staggering.






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